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Place Strategy

We conduct in-depth local research, combining rigorous market analysis with on- the-ground community and stakeholder interviews, to explore all elements that will impact community engagement, place differentiation and footfall. Building on this insight, we develop a strategic plan for the development of a place, bespoke for every scenario.

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Services

  • Location Identification and Sourcing
  • Location Viability – market and financial audits
  • Location Research – field and consumer/shopper research
  • Concept Vision – creation and development
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What we do differently

We take the time to understand the needs of the business looking for space or the landlord of the space looking for businesses to let to. Viability is crucial and we look at the financials and market potential for the business in that location as that underpins all decisions.

Finding out what customers want is an important part of the process. We carry out bespoke surveys to get valuable on the ground feedback to direct business decisions. The next stage we can help with is to develop the concept vision leveraging the understanding of the brand positioning and objectives.

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Just a few more reasons to partner with us...
  • 98% of Independent Life customers are repeat or long-term relationships.

  • Established and trusted broker without any underlying agenda.

  • A powerful network of independently minded people, places and enterprises.