Get discovered by 650,000 highly qualified customers in and around Leeds today

We look at the whole city through independent eyes and champion independent businesses all over Leeds by providing a platform for exposure that facilitates real tangible results and growth. Using our ubiquitous high quality print publications and extensive online presence, we connect hundreds of thousands of ABC1 ‘treat seekers’ with businesses that provide the experiences they are looking for. Whether you’re an independent business or a business with an independent state of mind, who’d like to access our audience, we can help.

Our content strategy has its finger on the pulse of the city. It is proven by volumes of data and by real human feedback. We continually evaluate content – single pieces, series, and the entire strategy – to make sure it is relevant, timely, and attracts the engagement it deserves. Trends and tastes are in constant flux, but an analytical underpinning lets us move with grace with the times rather than fall behind them and try desperately to catch up.




  • Maximise your customer base through our audience reach of over 650,000 active treat seekers
  • Drive brand awareness through our high-quality media formats and award-winning content
  • Strengthen brand loyalty by sharing your stories, passions and values in your words across print and digital


We are good for business. Here are some of the brands who have enjoyed their return on investment with Independent Life:

Demographic and reach stats

59% Female / 41% Male audience | Average age 25 to 37 years | Interested in Entertainment and Culture, Food and Drink, Shopping and Lifestyle

  • 100k

    Little Black Books distributed
    with a total readership of 600k

  • 60k

    IL magazines distributed
    over 5 issues a year

  • 35k

    social media followers

  • 650k

    people per month reached via
    our social media posts

  • 16k

    site visits per month

How we connect your brand with ABC1 treat seekers

Every day, tens of thousands of ‘treat seekers’ want to know about the best experiences on offer in Leeds and search online or in printed publications to find those experiences which is where we add real value. We understand online. We understand digital. We understand print. Most importantly however, we understand Independent Business and how to create a compelling independent city marketing platform.

We’ve spent the last 4 years doing the ‘hard yards’ getting out and about meeting people and understanding their needs which is what makes us so unique. We’ve taken the time to recognise what independent retailers need and actively support the community by providing a platform that showcases their passions, their values and their stories.

Using these insights, our award-winning content team produce trusted, genuine and authentic content in a variety of high-quality media formats and with a unique writing style that our digital team accelerate to the top of the search engines. When potential customers start looking for things to do, it’s our content and your brand they discover first. You get to talk to a highly receptive and high value audience who are ready and able to act as a result of what they’ve read and our audience get a great experience which is why our Demographic and Reach stats are so impressive.

  • Support

    We visit every independent business so we can truly understand what you need for sustainable growth and success. We are here to support you through a long term relationship.

  • Promote

    Understanding your business, we use a variety of high-quality media formats coupled with our unique writing style to get your message out to those actively looking for experiences you offer.

  • Share

    Our extensive reach gets your brand into the inboxes and social feeds of our existing, highly receptive audience who’ve already told us they are looking for businesses like yours.

  • Reach

    Our digital team use expert SEO knowledge to ensure your brand is found by new audiences looking for the experiences you offer even if they don’t know who provides them.

  • Delight

    You get to talk to a highly receptive and high value audience ready to act and our audience get a great experience which ensures they come back again and again to Independent Life.

Ways to grow your brand

Independent Life's Little Black Book 3

Little Black Book

The only independent compendium of it’s kind in the uk. The go to place to discover amazing independents and a trusted guide to the “real” Leeds. Now in it’s third edition, it is 350 pages, has a print run of 100,000 and most importantly: is FREE to the public.

An example of the Independent Life Magazine


Our magazine is for the community, created by the community and curated by us. Fully inclusive of all Leeds’ varied people and places, telling their stories with their voice. Our magazine is printed 5 times a year, is 64 pages and has a print run of 10,000.


Digital Business Profile

The Digital Business Profile is an annual online subscription which you have control of. It includes your photos, offers, events and links to your website / social media.

Book now

Digital Story

Using a variety of high quality media formats and our unique writing style, we know how to get your message out there to our high value and targeted audience. Independent Life gives your business the platform to share it’s passions and tell your story.


Digital Firestarter

Reach a new level of brand exposure and drive high quality traffic to your site through our digital marketing package. Promote your business through our website and social channels.


Social Boost

With a weekly reach across Facebook, Twitter and Instagram of over 150,000 users, we are followed by thousands of ‘treat seekers’ across the city. Our social boosts the perfect place to meet new fans as well as engage with old ones.


Digital Banner Advertising

Our website provides the perfect platform from which to reach our engaged and high value audience. Have your brand seen alongside our community focused content and drive high-value traffic to your site.



We work with professional videographers to create unique and exciting videos that exhibits the best of you and your business. We want to create an honest, natural feel and we will work with you to create a video you are happy with.


What others say

  • “It’s been a pleasure working with Independent Life to promote our new opening in the city. The team really are great to work with. We decided to go with the digital fire starter package and received great engagement through the social media and blog posts. At the end, the guys sent over some really insightful analytics detailing how much traction and engagement each post got accompanied by screenshots which we found really useful. Already confirmed a new magazine feature with them!”

    Johanna Moore, Junkyard Golf Club
  • “We find Independent Life really easy to work with, the fact that unlike most advertising and listing sites, it actually works, the fact that tourists and regulars love it, the fact that they say they’ve found us using the app. the ease in which we sell the Little Black Book… I’ll also mention that on social media they are really supportive, the retweeting stuff and coming down to cover our special events.”

    Matt Bradshaw, Jumbo Records
View our case studies

Just a few more reasons to partner with us

  • A compelling and unequivocal return on investment
  • A powerful network of independently-minded people, places and enterprises
  • Established and trusted broker without any underlying agenda
  • Detailed analytical reports showing you exactly what your money achieved
  • 98% of our customers are repeat or long term relationships

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